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brand guidelines
Q Designers Design System & UI Elements
Check out Q Brand Components ↓
1. Brand Identity
Key Components
Bold and Capitals
Used in headlines
Circle
Representing innovation and creativity
Rounded Corners
For photos, boxes and elements
Space
Representing minimalism and simple look
Colors
Blue
RGB: 97, 255, 100
Turqoise
RGB: 227, 194, 100
Shark
RGB: 29, 29, 100
Wood Smoke
RGB: 13, 15, 100
White
RGB: 255, 255, 255
Tower Gray
RGB: 188, 188, 100
Don't use plain black
Don't use different oppacity
Don't use other colors
Fonts
Lead Text Font
Used for lead text, paragraphs & links
Numbers Font
Used for numbers
Alternative to Source Sans Pro
Used for quotes
Alternative to Bebas Neue
Used if Bebas Neue spacing is too wide
2. Logo
Download Logo (PNG, PDF) from Google Drive ↓
Logo Safe Zones
Logo - Don't Use
Don't stretch
Do NOT stretch the logo or change thickness
Don't use other colors
Do NOT use other colors apart from this manual
Don't rotate the logo
Do NOT use rotation or orientation change
Don't use mask
Do NOT use mask or overlay effects
3. Icons
4. Brand Experience
Website
Homepage
Simple and minimalist
Case Study
Off-center photos and leads
Cards
Off-center photos and links
5. Internal Documents
Presentation
Letterhead
Business Card
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