Custom Design

Crystal Trophy Top ženy Česka

Challenge
The mediahouse Economia organizes annually a prestigious event to choose and reward the year’s Top Czech Woman. Among the women awarded in the past have been Tania le Moigne (Google), Klára Starková (PPF) or Lenka Bradáčová (High State Attorney). Our task was to design a trophy that would represent and connect with the most successful Czech women in society.
Client
Economia

Emmy Destinn

Looking for inspiration in the past we searched for important Czech female personalities -- and we found one on the 2,000 Czech crown banknote. It is Emmy Destinn, a strong character that is connected both with the cultural and political world. We wanted to find an attribute in her life that we would be able to project into the trophy. 

Laurel fruit

And we found laurel, or Laurus Nobilis to give its proper name. On the covers of Emmy’s recordings, on contemporary drawings of her and also onthe banknotes she is shown with a laurel wreath in her hair. It’s not only the laurel wreath on the 2,000 crown banknote -- there arealso earrings made from the laurel fruit. And it is exactly the shape of the laurel berry that we decided to use for the outline of the trophy.

Banknote inspiration

It’s not only the laurel wreath on the 2,000 crown banknote -- there are also earrings made from the laurel fruit. And it is exactly the shape of the laurel berry that we decided to use for the outline of the trophy. It links not only the present day women among themselves, but the laurel fruit is a connection to a strong historical female figure that could be a model for the most successful women down through the ages.

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historical inspiration
21
days from idea to delivery
120+
ladies awarded