Product Development

Infinite Lights

Challenge
3M is one of the world’s biggest multinationals, producing lots of great, innovative products. One of them is 3M Diamond Grade™ Reflective Sheeting – unique sheeting for traffic signs. This material really saves lives. So our challenge was to find an original use for 3M Diamond Grade sheets that would highlight the remarkable properties of this material.
Client
3M

The Design

During our research into the material we found out that in traffic signs production there is quite a big amount of reflective sheet left over from the process -- and that is bad for both the environment and for 3M. But this problem actually provides a good opportunity for smart design.

Product Family

We designed a light that is composed of reflective shields that are actually the triangles left over after the circular cutouts have been made for signs. We have acquired all the necessary technical and safety certifications and today produce these lights to order.

The Ecology

3M can use these lamps to explain the properties of their reflective sheets as well as showcase innovative ideas that are beautiful and useful. One light saves the leftovers from 20-30 traffic signs produced.

3
original products designed
20+
traffic signs saved per light
50+
media mentions for 3M
2500+
thousands EXPO visitors